Video 1
Be an authority
Love clients
Be a trusted advisor
Empathize with clients
Video 2
Sequence systems
Test every factor
Reverse risk for the buyer
Make irresistable offers
Educate buyers
Give reasons why
Capture data and analyse
Strategy beats Tactics
80:20 Rule for effectiveness
Offer better products
Join others who share similar clients
Video 3
Leverage your business
Increase sales, increase frequency, Increase sale value
Small changes compound results
Commit to getting optimized results from every process
Ethically program clients to keep buying
Add revenue access pillars - sales, telesales, direct, refer, jv
7 - 12 sequential communications
Video 4
Test headlines
View Ads as investments
Test different media types
Video 5
Test in small environments
Analyse the data
Analyse your current buyers for distinctions
Pick the trends and leverage them
Look for who has your clients
Testing tells you every answer
Know the benefits of your product against alternatives
Determine measurable advantages
Use trials for testimonials
Have a sequencial communication addressing buyers
